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In the States, podcasts are now considered mainstream, with 50% of the population having joined the audio revolution. In the UK, it’s half that.

Can you imagine a podcast over here taking out a billboard ad on Princes Street, Edinburgh, just like The Daily did on Hollywood Boulevard? Can you imagine sponsors buying ad reads at a national rate as they do with Marc Maron’s WTF? So, brands of Britain, do you need convincing where this sound thing is going?

Join us as part of Radiocentre’s celebrated Radio Audio Week, where we line-up a panel of experts and attempt to answer the ultimate question, ‘Podcasts: What’s The Point?’